So What Is Beautycounter and Why Do I Keep Talking About It?

I've spoken about my reasons on why I switched to using only clean beauty products in my past few posts but haven't really shared why I keep talking about Beautycounter.

So if you want to find out everything there is to know about Beautycounter is, keep reading!
⚠️PS: This post will contain a lot of important information so it will be a long post but totally worth reading.


Let’s begin with the easy part. Beautycounter is a clean beauty brand with a mission to get safer products into the hands of everyone. They are leading a movement to a future where all beauty is clean beauty because they believe in this simple thing: BEAUTY SHOULD BE GOOD FOR YOU. They’ve created their own high standard of creating clean products where they eliminate over 1,500 questionable ingredients from their formulations. — this is called The Never List.

Not only does Beautycounter create clean beauty products for us to use, they also fight and advocate for a cleaner future. It’s not enough for them to JUST create high-performing non-toxic products. They’re fighting for stricter laws and regulations for cosmetic safety. Did you know that The U.S. has not passed a major federal law governing the cosmetics industry since 1938?! That’s a freaking long time and a lot has changed since then! Beautycounter has made it their business to be the leading company advocating for more health-protective legislation across North America.

As if you needed more reasons to love Beautycounter but here we are. Beautycounter is EWG verified and is proud to be a Certified B Corporation, which means their products are not only safe for humans, they’re safe for Mother Earth too. Want to read more about all their efforts for a better world? Click here.


At first I was just impressed with their makeup. They looked Instagrammable, they performed well, and they’re clean! Win-win-win right?! But the more that I learned about the brand, what they stand for, what their mission is, I felt the need to be part of their #betterbeauty movement too! It’s not enough that I’M the only "SAFE” one. It’s not enough that I’m only doing this for my daughter.

Everyone deserves safer and better. That’s why I keep talking about this whole #cleanbeauty movement because I want more people to care. I need my friends, family, and followers to not only use safer beauty products; I need them to care enough to talk about it. And Beautycounter is the best place to start. They carry pretty much everything you would need for your #cleanbeauty transition, and if you want to really get involved, I’ll tell you more about it below.



SKINCARE - I’ve heard great things about BC’s skincare line. I’ve also seen results so I’m excited to venture more into their skincare line. I’ve only tried one skincare product and it’s their bestselling Overnight Resurfacing Peel. SPOILER ALERT: It’s amazing!
MAKEUP - Beautycounter makeup is my jam. That’s why my photos are all BC makeup. I love pretty much everything that I own. READ QUICK REVIEWS HERE. If you want to see these products in action, check out my Instagram highlight reel for #cleanbeauty.
BATH & BODY - I haven’t tried any of their bath & body products but same with skincare, I will definitely try them out soon!
BABY CARE - I love that they created clean products for our kids too! Our peace of mind is everything, amiright mommies? I got a bath set for Adeline but it seems like it’s not available as a set on the website anymore. These are what I got for my daughter: 1, 2, 3.
COUNTERMAN (for Men) - My husband still hasn’t hopped on the skincare train but I will gift him some Counterman products this year. I believe that men should take care of their skin the same way they take care of their cars. 😂


There are three ways to buy Beautycounter Products: Shop straight from the website as a normal customer, Shop as a Member, Shop as a Consultant.

SHOP AS A NORMAL CUSTOMER - This is pretty straight forward. You go on, add items in your cart, and checkout! Easy peasy but you don’t get any perks.

SHOP AS A MEMBER - If you want all the clean beauty stuff with the perks, becoming a Band of Beauty Member is the best option for you!

Product Credit - Every time you shop, receive 10% off your subtotal in product credit to use towards your next purchase. 
Free Shipping - Receive free shipping each time you place an order of $100 or more. 
Welcome Gift - Receive a free Countermatch Adaptive Body Moisturizer ($39 USD value) as our gift to you when you become a member and spend $50+ in product purchases.
Exclusive Offers - Receive members-only offers delivered directly to your inbox throughout the year.

SHOP AS A CONSULTANT - You don’t have to be a consultant if you don’t want to. If you’re happy with just buying all the clean beauty products and calling it a day, getting the BOB Membership is for you. But if you want to really become part of the Beautycounter movement, and are passionate about sharing safer and better options to the people around you, being a consultant would be your better option.

25% off discount on Beautycounter products
It’s a great way to earn extra income (up to 35% commission on retail sales)
Consultants also have the ability to earn special incentives, including trips, exclusive Beautycounter items, and access to invitation-only events.
You gain a supportive sisterhood through a team.

I am a Beautycounter consultant and I love the 25% off discount every time I shop on BC, but I also do see this as a serious business. I love that my passion and mission can go hand-in-hand with my business. I love that I get to share to my followers and readers safer and cleaner beauty options through Beautycounter. I love that I get to provide for my family by just choosing to live a cleaner lifestyle. It’s a great business, and I hope I’m able to do this for a long time.

how you can support me in my beautycounter business:

There are two ways you can help me build this business: you can shop with me, or you can join my team.

SHOP WITH ME - This is the easiest way to support me. By shopping with me through my personal link, I get to earn some commission off your purchase! To make sure you’re actually shopping with me, you should see this at the top right corner of your screen.

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This also means that you can literally shop with me! If you need help with buying stuff from Beautycounter, you can hit me up via chat, text, or phone call, and I can help shop with you or literally shop for you! I know it’s so cool! I know that shopping stuff can be pretty overwhelming so as a consultant, allow me to help make your life easier.

JOIN MY TEAM - By joining my team, you become a Beautycounter consultant and as I help you build your business, you get to support me at the same time. Join my team, let me be your mentor, and allow me to help you live a safer and better life through Beautycounter! If you want to talk more about this, feel free to leave me a message here or DM me on Instagram. I am more than happy to assist you!



Whew! If you reached this part, congratulations, you are now Beautycounter educated! Thank you so much for reading. To sum all of this up in a short sentence, Beautycounter is an amazing clean brand and it’s my side business, that’s why I keep talking about it.

Again, if you have any questions, if you need assistance with shopping or with certain products, if you want to learn more, my inbox and dm are always open! Feel free to message me any time!

Here’s to #betterbeauty, because